LET MN,M BE THE SET OF ALL N×M MATRICES WITH ENTRIES IN F, WHERE F IS THE FIELD OF REAL OR COMPLEX NUMBERS. A REAL OR COMPLEXN N MATRIX IS GENERALIZED ROW STOCHASTIC (G-ROW STOCHASTIC) IF ALL OF ITS ROW SUMS EQUAL ONE. FOR X, Y Î MN,M, WE SAY THAT Y IS LGW-MAJORIZED BY X IF THERE EXISTS AN N×N G-ROW STOCHASTIX MATRIX R SUCH THAT Y=RX. IN THIS PAPER, THE RELATION LGW-MAJORIZATION ON MN,M IS STUDIED, AND THE POSSIBLE STRUCTURE OF ITS LINEAR PRE-SERVERS WILL BE FOUND. ALSO ALL LINEAR OPERATORS T: MN,M®M N,M PRESERVING (OR STRONGLY PRESERVING) LGW-COLUMN MAJORIZATION WILL BE CHARACTERIZED.